London Grammar – Non Believer

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Starring Karelle Tremblay
Director: Jodeb
Produced by PRETTYBIRD
Exec Producer: Juliette Larthe
Producer: Hannah May

Montreal Line Production: c/o Colossale
Exec Producer, Montreal: Vlad Cojocaru
Line Producer, Montreal: Smith

DOP: Christophe Collette
Art Director: Sylvain Lemaitre
Wardrobe Stylist: Andrée-Jade Hélie
Edit & VFX: Jodeb

Non Believer by London Grammar.(C) 2017 Ministry of Sound Recordings Limited / Metal & Dust under exclusive license to Sony Music Entertainment

Readers Comments (71)

  1. Speechless, absolutely stunning video!

  2. I feel so overwhelmed by this combination of music and visuals. Haunting and beautiful.

    • when that bass drops, my panties drop

    • It truly is!

    • She is troubled with what all has been happening in her mind, with her desires. So she decided to face her innermost demon thoughts, which everyone else is afraid of and running away from. She already has a boyfriend (black guy) but also desires the red haired guy, that’s what troubling her and she started to think is she even a good person. That’s why the line “all what we are, all what we need are different things”. Means we might love someone but still want some one else. So finally she took the courage to face her desire (the red haired guy) and killed him. (desire not the actual guy). Now in the end she is happy and at peace with herself.

    • Fits in well with the rest of the album too.

    • I thought it was about suicide, and her journey to the afterlife. In any case, I don’t have to understand it to enjoy it. I love this song and video.

  3. Amazing video
    Amazing song
    Amazing group
    Amazing talent
    ❤️

  4. What a way to start the day!

  5. Beautiful, now somebody explain it 😂

    • Birth, life and then a return to the universal womb after death. An un-birthing.

    • WOW, i wish my ex had done that to my last ex instead of it being me that nearly killed myself, either way i have now given up on love am becoming increasingly a-sexual and would like to turn into a cyborg and push everyone on the planet down that fucking hole

    • Monica B She is troubled with what all has been happening in her mind, with her desires. So she decided to face her innermost demon thoughts, which everyone else is afraid of and running away from. She already has a boyfriend (black guy) but also desires the red haired guy, that’s what troubling her and she started to think is she even a good person. That’s why the line “all what we are, all what we need are different things”. Means we might love someone but still want some one else. So finally she took the courage to face her desire (the red haired guy) and killed him. (desire not the actual guy). Now in the end she is happy and at peace with herself.

    • BLAMETHE MERCURY Nope mate. We are just humans. Simple carbon beings who love killing each other and money more than others lifes. Hope we gonna extinct this century. We don’t deserve to exist.

    • pamela kalimukwa April 7, 2018 @ 12:45 pm

      Well I will give my own interpretation, but everyone will see it differently depending on their own situation or outlook.
      I think it’s about relationships, because of the line “we both know that you wanna love her”. The person who is being told don’t believe her doesn’t see what everyone else sees, that this person they want to be with is disingenuous. The line the skies are open crying saying don’t believe her, basically everyone can see the sky, it’s an obvious thing. Now the disingenuous person brushes it off, tells lies and acts like they are nothing, and says don’t believe everyone telling you that, they are simply non believers. The chorus lines “maybe what we want and what we need are different things”, I think means even though you love someone (what you want) they may not be the best for you (what you need). You don’t always have to be with the person you love, especially if they lie to you etc.

      Now the video is tricky, perhaps it shows how people tend to be when they get in relationships and simply let themselves fall, hence the continuous falling. Which also relates to my explanation of the lyrics. I think she actually died when she jumped, depicting how the relationship is bad, but she doesn’t see it that way, hence the continuous falling which is how she perceives it, even though she’s dead.

      It all makes me think of the line: “You jumped, swearing all the way down that flying is just a different type of falling”, which is how we see bad situations when we do not want to accept that they are bad.

  6. She cheated on that guy with the red hair/green shirt who must’ve been his friend. The video shows her diving into herself essentially. Going where everyone runs away from. You can see the way she looks at him under the dump trucks. Then you can see her staring at them staring at each other. So maybe she’s dreaming. Have no idea. Need to watch it again. Trippy.

    • I also thought that she was looking at her dead self at first, re-watching it it seems like the dead one in the hole is the girl who is with the red-haired guy (look at her clothes, grey sweater and jeans, while the protagonist wears a green hoodie). If it’s like that, even more complex…! I can’t really get it, but maybe that’s the beauty in it, and that’s the purpose of the director!
      One of my favourite songs on a great, great album anyway. Very happy they chose it as a single too!

    • Trippy, yes. Deliciously trippy.

    • Drizzle She is troubled with what all has been happening in her mind, with her desires. So she decided to face her innermost demon thoughts, which everyone else is afraid of and running away from. She already has a boyfriend (black guy) but also desires the red haired guy, that’s what troubling her and she started to think is she even a good person. That’s why the line “all what we are, all what we need are different things”. Means we might love someone but still want some one else. So finally she took the courage to face her desire (the red haired guy) and killed him. (desire not the actual guy). Now in the end she is happy and at peace with herself.

  7. I’m a London Grammar believer.

  8. No one believes her , I believe ♥️

  9. Now we need a videoclip form ”Everyone Else” please…!

  10. London Grammar saved my shitty life.. What a great band.

  11. Sarcastic Soldier September 4, 2017 @ 3:37 pm

    This video is a true piece of art. This deserve some award wins. and music is great too as usual.

  12. *Here’s my take on the meaning of the video. It might or might not be true, though.* 

    The whole video spans around her committing suicide after she cheats on her boyfriend. The video consists of only the time between her jumping off from the roof of those ruins and hitting the ground and dying.

    First of all, the holes represent 2 things
    1: Her judgement and introspect of her own self. (The infinite hole in the factory – imaginary/ in her mind)
    2: Her suicide. (The hole where she jumps from on the roof of the ruins – real)

    I’d also like to point out here that both holes are actually the same i.e it’s the hole on top of the ruins.

    The video starts with her walking towards the hole in the factory. She’s ready to judge her own self and is ready for introspection. While the majority of the population don’t really hold themselves accountable for the actions that they do and tend to always run away from their own mistakes and like to blame others i.e everyone running away from the hole. She grabs the wire/harness as like she’s holding on to her own morality, innocence, and excuse of doing what she did. But as soon as she jumps inside the hole she starts to realize the vastness inside of her and starts to judge herself from an objective point of view and so lets go of her subjective point of view i.e the wire, as we can see at 1:26 .

    I’d like to remind you here again that both the holes are the same, so in reality she has jumped from the top of the roof in the ruins and this is all happening in the time that she’s falling from the roof towards the ground. She is judging herself while she is falling to the ground. We can see this at 1:50 that as she falls into the void (in reality towards the ground) she’s doing the introspection and is remembering the events of her cheating on her boyfriend and how it all happened. 

    Now we come to the hole on the roof of the ruins. Why has she chosen to commit suicide at that place? What significance does it hold for her?

    Well, simply put, it’s the place where she cheated on her boyfriend with the other guy. It’s the place where she figuratively killed her love, loyalty, and everything else that she had for her boyfriend. Her dressed in sort of white clothes is the representation of her love for her boyfriend. We can see this at 2:17 . Her love is on the ground, pushed by her from the roof, it sees her falling from grace (the sky) and then sees her on the roof with the other guy at 2:25 . To summarize this part again, she has chosen this place because this is where she fell from grace and knowingly or unknowingly killed her loyalty, love etc that she had for her boyfriend by cheating on him with the other guy.

    The walls, figuratively, start to close around on her as we can see at 2:29 . She consequently falls to her death at 2:35 but isn’t dead yet since we know that a fall like that would not kill her instantly. As she hits the ground she has some sort of epiphany, a realization of her own self, an explanation of why she did what she did. The infinitely deep void inside of her isn’t as deep as she thought and she begins a path of ascension after all her questions are answered and she has now knows everything she wanted to know about her self. We can see her start of ascension at 2:38 as the void flips around and she starts to go up again. At 2:55 the video shows the viewer that she indeed has jumped from the roof and fallen to her consequent death. The video from 3:02 – 3:22 actually shows how she committed suicide in the first place.

    The video then transitions to her ascension again which we saw that she was having. But this time, she isn’t just ascending back to the factory, she’s ascending towards the skies. This is because: 

    – She knows more about herself, realizes more about herself, the questions that she had about herself have been answered. So it wouldn’t be logical for her to end up where she began, no, she has ascended to a level far beyond that and hence, is going upwards towards the skies and the heavens above.

    It’s good to remember that all of this is now happening after she has jumped from the roof and is lying on the ground on the verge of death. 

    In the end we see her ascending to the highest level possible (since there is no where else to go upwards to) and at 3:49 we see that the camera starts tilting as her own battle with herself is balanced out because she understand everything. In the end, she lies there comfortably, content with everything that has happened and having a true realization of herself and the cause of everything that happened. Hence, peacefully dying. 

    Also, the video did not show what realization she had and we don’t really need to know it either. In the end, everybody has their own reasons right? Her reason was was for her own self and in the end she was able to forgive herself for what had happened because she, in her own way, realized why it happened. 

    Anyways this post has become really long but I wanted to write my own idea behind the video. Like I said, it might or might not be true so take it with a grain of salt. I just had a lot of time on my hands to figured I’d write my opinion over here, feel free to ignore it if it’s too long for you to read. xD

    Peace!

    • Muhammad Dawood can you write my essay for my ap lit test?

    • pearljam everandever October 15, 2017 @ 4:06 pm

      Deja Monea hahaha may be he’s your teacher !

    • Sorry, you are not correct. The video represents her attempts to buy avacado pears at Tesco late at night, the anguish when she finds there are none left, and the pain she experiences when she slowly comes to the conclusion she has to return home without the main ingredient for her pudding. It’s very intense.

    • Sahi ho gea..

    • +Felipe Aidar da Silva, that makes sence for me. Doesn’t look like a suicide at all, also she didn’t push anybody down the hole, or whatever it is. And right befor she jums, she takes some kind of a rope with her to prevent the fall. I don’t know… At least I don’t see hopelessness or despair in this video. Maybe it’s the actress.

  13. My favourite song of the album.

  14. Livvy Loves Minecraft September 4, 2017 @ 9:29 pm

    We both know that you wanna love her
    Skies are open crying, please don’t believe her
    ‘Cause she’ll tell you lies and then say it doesn’t matter
    And you’re pleased to see her calling them non-believers

    But maybe she loves you and I’m just a preacher
    Those burning skies and all who don’t believe her
    Non-believers, no
    Don’t believe her, no

    All that we are, all that we need
    They’re different things
    Oh, maybe what we are and what we need
    They’re different things

    Do you realize again, you chased an idea
    Healed an earth behind some broken creature

    Maybe she loves you and I’m just a preacher
    Non-believers crying don’t believe her
    Don’t believe her, no
    Don’t believe her, no

    All that we are, all that we need
    They’re different things
    Oh, maybe what we are and what we need
    They’re different things

    Give you my all and you’re taking my everything

    All that we are, all that we need
    They’re different things
    Oh, maybe what we are and what we need
    They’re different things

    All that we are, all that we need
    They’re different things
    Oh, maybe what we are and what we need
    They’re different things

    All that we are, that we need
    All what we are, what we need

  15. I’m so proud that my girlfriend Julia and I could be part of this awesome video for this beautiful song!!!

  16. 💓

  17. Is this the diss video to Believer by Imagine Dragons

  18. Maria Auxiliadora Medeiros Nascimento September 11, 2017 @ 8:12 pm

    Brilhante edição 🌹

  19. Sounds like a sound track for a sci-fi movie.

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